The cost of the programme is 1.4 billion, most of this will come over the next two years as more than 20,000 people from management and the staff from administration are being made redundant from the health authorities, primary care trusts and the Department of Health. 4.4/5 on reviews.co.uk. (BBC, 2004), On the 1st July 2007, England introduced a new law to make all enclosed public places and workplaces smoke free. Three of the main health charities Cancer Research UK (CRUK), British Heart Foundation and Diabetes UK also collaborated on a campaign to support Change4Life in womens magazines. (Buckland, 2011), The patients will not see much change to the NHS but if the government does fulfil the aims it has set then the patients will have more control over their care than what they used to. Change4Life is the British Government's flagship brand focused on tackling childhood obesity. Physical strength - you may have incredible flexibility, coordination, or endurance. Box 9 The bene ts of partnership working: the Change4Life campaign. Professional weaknesses and strengths have many examples with diplomatic answers. Creativity. But if I want a cigarette, I will go and get one regardless.. Join 614,096 people who get the newsletter, How to bring down high blood sugar levels, Hyperosmolar hyperglycemic nonketotic syndrome. (Department of Health (a), 2010), The steps that Change4life support will help people to improve health and their diet for example by swapping sugary food for healthier alternatives, cutting down on portion sizes and putting a limit on snacks. This skill can help them develop relationships with their managers and other members of their teams. Over 2.5 million Snack Swappers were distributed to the public, supplies were exhausted and Snack Swappers gained their own online following through blogs, Facebook and Twitter posts. For intervention-there will be integrated education and service delivery. For the vast majority of people in the UK, particularly those that are overweight or otherwise at a heightened risk of type 2 diabetes, consuming sugary drinks is a waste of calories as these drinks are high calorie and carry no nutritional value in terms of vitamins and minerals. An enormous amount of work was done by local authorities (LAs), primary care trusts (PCTs), strategic health authorities (SHAs), regional government offices and commercial and NGO partners to prepare for the public launch. Local supporters are required to accept the campaign terms and conditions. Avoid coming off as arrogant or insecure in your answer - neither will leave a good impression. Contrary to initial expectation that local supporters would come primarily from the voluntary sector and community-minded individuals (many parents themselves), 70 per cent are LA public sector workers. They use stories from media to support the campaign and fuel discussions. NO FOOD IS BAD FOR YOU! Whatever our achievement, it pivots around the team effort. One of the key changes advised is to swap full sugar cola and other sweet drinks for diet versions. Although Change4Life was developed for England, meetings have been held with devolved administrations and, in February 2010, Wales launched its version of Change4Life, including a Welsh-language version of How are the kids?. The campaign was developed (and is being delivered) at great speed. Strengths and Weaknesses of Research into Health Promotion. THanks :) savanna rice am 6. By doing this they persuade people to find out more information about their campaign through their website which is hosted by the NHS Choices which have details of the services available and how to get in contact with the service providers. (BBC, 2010), In November 2009 a national campaign called sex worth talking about was launched by the Department of Health who had the aim to help young people to become better informed about their sexual health, how to avoid unwanted pregnancies and access treatment for STIs. However, it is what is needed as it could change behaviour. Ability to deliver projects to budget and schedule. Other criticisms are that the White Paper was a waste of time and a waste of money. (Clews, 2009), Now it is being said that the new coalition government is taking away the funding from Change4life which was put forward by the Labour government. The three campaigns that have been mentioned in the portfolio have given an overview of what the campaign does and the strengths and weaknesses. Strengths are often identified as part of strategic planning, swot analysis and competitive analysis. SWOT analysis is a process that identifies an organization's strengths, weaknesses, opportunities and threats. Ability to lead industry change. Contributes to transparent, evidence-informed policy-making and consequently to good governance and . The key advantages of the model are that it is simple to understand, is backed by extensive research, and can be applied in many situations. The Department of Health found that despite most people wanting to improve their health, the majority had no idea about the level of hidden nasties in their meals. It has been hoped that the ban would help reduce the smoking rates among the poor but instead smoking in working-class men has risen. Here are some of the strengths and weaknesses you can use in your HR interview: 5 Strengths for HR Interview to Land Your Dream Job Clarity Determinate Organization Skills Patient Polite and Honest 5 Weakness for HR Interview to Land Your Dream Job Perfectionist Introverted Stressing too much to complete work before the deadline Procrastinator Population health monitoring: Is a well-recognized function of public health. Put a positive spin on your answer. Competition. The initial focus has been on childhood obesity, where the Governments target is to reduce the percentage of overweight and obese children to 2000 levels by 2020. Get Help With Your Essay This phase is ongoing and has grown as the campaign has developed. Want create site? Advantages. The theory of reasoned action (TRA; Ajzen and Fishbein 1980) developed out of social-psychological research on attitudes and the attitude-behavior relationship. Within these three marketing objectives there are six strands of activities which are for prevention-knowledge and education and communication and negotiation skills. The campaigns overall do give out a positive message to the public but now need to improve on how they are going to lower the rates of the health risks mainly in those who are living in poverty. (Department of health, (b) 2010), A Change4life van is used by the Healthy Lifestyle team to deliver cooking sessions to help at-risk families learn how to cook simple, low-fat meals. Contents Page Prelims v . A lack of resources for sexual health services have been blamed for the rates of infection. The Stages of Change Model is a well-established psychological model that outlines 6 stages of personal change: Pre-contemplation Contemplation Preparation Action Maintenance Termination The BMA warned that clinics will not be able to cope with the rising rates of STIs without the government support. The law also states that smoking is not allowed in public transport or in work vehicles where there is more than one person in the vehicle. The campaign points out that a 2 litre bottle of fizzy pop typically contains around 52 lumps of sugar. Your business' presence will help you gain exposure to potential customers. One top weakness for managers is poor communication. In years two and three, the campaign has expanded to address other at-risk groups. With the change in government in summer 2010, the new coalition government has progressively scaled back Labours 75 million marketing budget for Change4Life in its plans to cut its ad spending by up to 50 per cent. If you fail to respond to the queries and doubts posted by your target audience, then your customers will feel ignored. But for this agenda to work there has to be support from the coalition government. The following are examples of strengths at work: Hard skills. The Hypo Program is the world's first and only structured education program. The proportion of men who smoke has risen since the ban while there has been no change among women. General intelligence - you excel in . Brands that ignore this vital evolution will suffer in the long term whilst this also creates an opportunity for new brands to lead the way, grow exponentially and take market share.. Public speaking. 5 Benefits of Listing Your Personal Strengths and Weaknesses. According to the new changes the government is planning to close 151 primary care trusts and have them replaced by GPs, the question that has been put forward by this proposal is that how much money is going to be spent on administration rather than health care? Even professionals who work independently can benefit from the ability to work well as part of a team. For us, building love and loyalty for healthy brands through brilliant strategic and creative work will always be the best way to change consumer behaviour over the long term. The complaint was that they are not promoting a healthy lifestyle; they may be telling them not to smoke but instead are promoting drinking and sex. (BBC (a) 2011). The Liberal Democrat Health spokesman Norman Lamb stated stark figures which demonstrate the governments strategy on smoking has not been successful. Employees, especially those who believe young people are unteachable, also value these qualities. Flexibility. In its first year, Change4Life focused on families, particularly those with children under 11. What do we know about the strengths and weakness of different policy mechanisms to in uence health behaviour in the population? A criticism of the campaign is that the dairy swaps suggested encourage consumers to buy foods that are lower in fat and also more processed. Listening, Observing. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. (Bawden, 2010), Victoria Sheard, who is deputy head of police at Terrence Higgins trust, stated that there is a need for young people to be given more information to protect themselves. In January 2009, Change4Life was launched officially to the public with television and print advertising, an information line and a campaign website. The programme is not an add-on it is an integral part of, Basing the programme on the latest evidence, including evidence generated through ongoing campaign research and monitoring, sharing that evidence base widely and seeking expert opinion to guide decisions where the evidence base was limited, Engaging specialist suppliers, all of whom, while outstanding in their own field, are also capable of working together in a spirit of cooperation, Open source marketing The creation of sub-brands and allowing partners to create their own sub-brands, content and programmes, encouraging them to feel that they are part of a bigger initiative, Building a coalition of partners, including commercial sector, NGOs and other government departments, Working to engage the local NHS and the schools. The NHS document will go through the changes that are going to be implemented in the NHS. (BBC, 2011), GPs will be expected to publish yearly reports of their performance. The campaign has worked alongside with a range of colleagues such as GP staff, primary schools and early years settings. The plans will see the GPs being responsible for 110 billion of the health care budget, some of the budget 80 billion of this will be going through to PCTs. (Waters, 2009), The campaign gets their information across by using the television, radio and the press. This will go through what might improve in the NHS due to changes and what will not improve. We can not succeed alone. If I'm on a project, I'm going to make sure to stick with it to the bitter, bloody end." Although this might sound like a strength, it's actually a weakness in disguise! It will then go through whether enough is being done to promote healthy lifestyles. Not only will the SWOT analysis provide the company or business with a salient direction, but it will also allow the said company or business the ability to see and evaluate . Health director James Gubb stated that the NHS is facing the most difficult financial times in its history and that it is not the time to change structures but its better to get behind the difficult decisions PCTs will have to make. To conclude the NHS document has gone through what the changes are going to take place in the NHS and what this will cause. 3. Consequently, you will lose the goodwill. Launched in January 2009, Change4Life focuses on prevention and aims to change the behaviours and circumstances that lead to weight gain, rather than being a weight-loss programme for the already obese. Disclaimer: This essay has been written by a student and not our expert nursing writers. since 2003, Your NursingAnswers.net purchase is secure and we're rated Fundamentally a prevention strategy, it sets out to change the behaviours and circumstances that lead to weight gain, rather than a weight-loss programme for the already obese. Focus on strengths you have that are required for the job. By newsroom on January 18, 2013Comments Off on Effectiveness of Change4Lifes new Campaign. (smart recipes and food scanner?) (Bawden, 2010), It has been stated that the pregnancy rates will rise unless the government takes renewed action. Think of an example of how this weakness affected your performance in the past. strength in children without causing adverse effects on growth or maturation [14]. In your student application or interview, you can share an instance where your openness to criticism helped better your performance. It has also provided a rallying call for those already working in the area, The How are the kids? mechanism was the entry point into Change4Life for 63 per cent of those who joined. The Change4Life advertising campaign has made the subject of weight and physical activity a hot topic and it urges us to make changes to our diet and levels of activity. They inform how we decide what career paths to follow, what roles we should play, and the ways we perform in those roles. The answer to this criticism was the reason they put on the advertisements of bars and nightclub scenes is because young smokers are drawn to that lifestyle. (Kanigher, 2010), A criticism of this idea was put forward that the advertisements message of anti-smoking is diluted by the images which promote booze and sex. The changes in the NHS are complex and are mainly to do with management although Andrew Lansley the health secretary has ensured that patients are at the heart of the changes. . whose attitudes and behaviours place their children most at risk of excess weight gain), Provide insight into why those individuals hold the attitudes and behave as they do, Create a communications campaign to change those attitudes, Provide products (such as handbooks, questionnaires, wall charts and web content) that people could use to help them change their behaviours, Signpost people to services (such as breastfeeding cafs, accompanied walks, free swimming and cookery classes), Bring together a coalition of local, non-governmental and commercial sector organisations to use their influence to change behaviour, The 1.4 million families who have children aged under 2, The 1.6 million families with children aged 2 to 10 whose children are most at risk of weight gain, Those ethnic minority communities (particularly Black African, Bangladeshi and Pakistani) where levels of childhood obesity are particularly high, Review of the existing evidence base in both academic and market research, Quantitative segmentation of 883 families of children aged 2 to 10 using the TNS Family Food Panel and bespoke surveys, Qualitative research by 2CV into current behaviours and attitudes and opportunities for intervention focusing on those families identified as a priority in the segmentation, Proposition research by 2CV to identify the most effective ways of tackling the issue of family diet and activity levels and promoting behaviour change, Qualitative research with six ethnic minority communities Pakistani, Bangladeshi, Black African, Gujarati Hindu, Punjabi Sikh and Black Caribbean communities, While people know obesity is an issue (93 per cent of UK parents agree that childhood obesity is an issue of national importance) they do not realise that it is their issue (only 5 per cent of parents believe their child is overweight or obese), Parents routinely under-estimate the amount of food they and their children eat and over-estimate the amount of activity they undertake, A host of behaviours the research suggests are unhealthy (such as spending a lot of time participating in sedentary activities) have no perceived risk for parents, Healthy living is perceived as a middle-class aspiration, Parents prioritise their childrens immediate happiness over their long-term health, the link between poor diet and sedentary behaviour today and future health outcomes is not understood, Many parents have surrendered control over food choices to their children allowing children to decide what goes in the supermarket trolley, what they eat and when they eat it in order to avoid rows, Parents often prioritise filling children up over feeding them the right foods, Snacking has become a way of life in many households and is used in emotionally complex ways, for example as a reward for good behaviour and as appeasement, Many parents lack the knowledge, skills and confidence to cook from scratch and rely on convenience food, Coping strategies to deal with fussiness can create chaotic, unhealthy family mealtimes, Most parents believe their children are already active (confusing being boisterous with being active) and believe that schools are already doing enough to make sure children are active, Sedentary activity (for example watching television and playing computer games) is encouraged by parents because it frees up their own time and they may lack the inspiration or motivation to be more active, Parents often believe it is too unsafe for their children to play outside, Some mothers lack the confidence to take part in physical activity with their children, Parents habitually use cars for short journeys because they believe it is more convenient and they attach status to car usage, Be concerned that weight gain has health consequences, Recognise their families are at risk and take responsibility for reducing that risk, Ask Use a variety of mechanisms to ask as many families as possible about their own behaviours, Benchmark Use mass media to bring results to life and tell people how they and their neighbours stand in relation to the nation, Create practical goals Allow families to select a behaviour to change, based on their own needs and aspirations, Record Provide a mechanism for individuals to record their own behaviour, Report back Tell the nation how we are doing, Increasing consumption of fruit and vegetables (5 A Day), Having structured meals, especially breakfast (Meal Time), Reducing unhealthy snacking (Snack Check), Reducing fat consumption (Cut Back Fat), 60 minutes of moderate intensity activity (60 Active Minutes), Reducing sedentary behaviour (Up & About), To reach 99 per cent of families living in England (defined as an opportunity to see the campaign), For 82 per cent of all mothers with children under 11 to recall the advertising campaign (as measured by the tracking study), For 44 per cent of mothers with children under 11 to recognise the Change4Life logo (as measured by the tracking study), For 100,000 families to complete How are the kids? questionnaires, For 200,000 families to join Change4Life (defined as registering their details with the programme), For 33,333 families to still be involved with Change4Life after 6 months, To generate 1.5 million responses (calls, web visits or paper responses), Providing lower-cost fruit and vegetables (Tesco), Selling 70,000 family bikes at cost (Asda), Sponsoring the London Marathon as the Flora Change4Life London Marathon (Unilever), Funding free swimming for all customers (British Gas), Monitoring campaign exposure and visibility to the target audience, Tracking the development of a social movement, Three in 10 mothers who were aware of Change4Life claim to have made a change to their childrens behaviours as a direct result of the campaign. 63 per cent of those who believe young people are unteachable, also value these qualities been blamed for job! 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